Rap, viola caipira and red earth on your stage.
Nominated for the 2026 Latin Grammy with the album Terra Vermelha, Matuto S.A brings Regional Beat from Franca, in the countryside of São Paulo: a rap show built on the viola caipira, the Brazilian ten-string guitar, with trumpet and a crowd that sings along.
Excerpt from the music video Nascente, the most watched on the channel. Watch the full video on YouTube (opens in a new tab)
- 2026 Latin Grammy nominee
- Billboard Brasil: 50 best albums of 2026 through June
- João Rock Festival
- Curau Festival
- Lua Cheia Festival
- Sesc Franca and Sesc Bauru
- In-Edit Brasil
- 1st place in hip hop at the Águas de Março Festival
A show the crowd sings along to
On stage, Matuto S.A raps and plays trumpet. The viola caipira sits at the center of the sound, surrounded by rap, reggae, funk and jazz.
The setlist comes from the Latin Grammy-nominated album Terra Vermelha: Do interior pro interior (From the countryside to the countryside) and from music videos such as Nascente, Chão Molhado and Caipira System.
Where the show has played
- João Rock Festival in Ribeirão Preto, after winning the festival's band contest
- Curau Festival
- Lua Cheia Festival in Altinópolis
- Sesc Franca, for the album launch show, and Sesc Bauru
- Baile Shake with Criolo in Franca
- 1st place in the hip hop category at the 33rd Águas de Março Festival
- Belo Horizonte, Curitiba, Florianópolis, São Paulo, Ribeirão Preto and Poços de Caldas
Audience online
- 39.3k
- Instagram followers
- 2 million
- Instagram views in the last 90 days
What kind of event?
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Regional Beat
That's the name Matuto S.A gave his own sound, and it became a movement. The film Regional Beat tells the story in three acts.
Act I
The Regional
The viola caipira is the foundation. Matuto S.A grew up in Franca, a city known for its sertanejo duos, on the border between São Paulo and Minas Gerais. Through the poet Carlos de Assumpção he discovered cururu, a tradition of improvised verses sung over the viola.
Act II
The Beat
Hip hop brings the beat, the sample and the rhyme. Over the viola come rap, reggae, funk and jazz, plus the trumpet Matuto plays on stage.
Act III
Regional Beat
The meeting became a movement. Regional Beat brings Brazil's heartland closer to global sounds and reaches into fashion, film and the visual arts: a satellite dish planted in red earth.
Photo: Gustavo Francisco
Terra Vermelha: Do interior pro interior
Red Earth: From the countryside to the countryside
Released in March 2026, the 14-track album is nominated for Best Portuguese Language Urban Album at the 2026 Latin Grammy Awards, alongside Emicida, Don L, Ajulliacosta and Budah. The ceremony takes place on November 12 in Las Vegas.
Billboard Brasil named it one of the 50 best Brazilian albums of 2026 through June.
Flows, bold samples and sharp rhymes run through all 14 tracks.
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Live
From the João Rock stage to the packed square at the Lua Cheia Festival.
More videos on YouTube (opens in a new tab)Show reel excerpts João Rock Festival, 2024 
Curau Festival, 2025 
Lua Cheia Festival, Altinópolis, 2025 
Album launch show at Sesc Franca
What the press says
Quotes translated from Portuguese.
One of the most ambitious projects of his career.
An original fusion of tradition and the contemporary.
The proposed fusion of rap and moda de viola works well.
Matuto S.A. arrives as a name worth following.
The result of research that translates the memory and identity of the São Paulo countryside.
Also featured in g1Jornal da UnespRap MídiaRap DabFranca 24 HorasGCN
Regional Beat: Uma Antena Parabólica Fincada na Terra Vermelha
Regional Beat: A Satellite Dish Planted in Red Earth
A 60-minute documentary directed by Matuto S.A, with 20 interviewees, including Renato Teixeira, DJ KL Jay, Criolo, Gaspar (Z'África Brasil), Carlos de Assumpção, Isa do Rosário and Ivan Vilela.
Selected for In-Edit Brasil and the Festival de Canas in 2025, it has been screened with talks at Unesp and USP, two of Brazil's leading universities.
Watch the film on YouTube (opens in a new tab)Matuto S.A. made an honest documentary.
Audio in Portuguese.
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Message Alexandre, Matuto S.A's producer, directly.
Email: oficialmatutosa@gmail.com